CV Giving Day brand guidelines

Who we write to

Donors, participating nonprofits, sponsors, and AI agents reading cvgiving.org on someone’s behalf.

How we sound

• Calm, plain, and sure of ourselves. Short sentences. We explain; we don’t sell.
• Honest about limits. We say what something is and isn’t.
• Reassuring, not alarming.
• Evidence first. Real numbers with sources.
• Local and specific. Name the cities and the causes.

How we structure writing

• Long pieces open with a TL;DR.
• Headings are often the reader’s own question.
• End with one concrete next step.

Names and words

• “CV Giving Day” in full — never “CVGD.”
• “cvgiving.org” in lowercase.
• “Coachella Valley” on first mention, then “the Valley.”
• Preferred terms: participating nonprofits, local nonprofits, donors, sponsors, early giving, prize pool, sponsor-funded prizes.
• Taglines: “The Coachella Valley gives together.” “Rally the Valley.”

Credit line

“Founded by Desert Community Foundation.” California Bank & Trust is our Founding Sponsor.

Money and tax wording

• Desert Community Foundation covers all operating and platform costs.
• Sponsors fund the prizes, which are awarded directly to participating nonprofits — never to individuals.
• Sponsors may direct prize dollars to a cause or area, not to a named nonprofit.
• Donations are “tax deductible to the extent allowed by current IRS law.”

Words we avoid

“Unlock,” “vibrant community,” “celebration of generosity,” and other hype.

Emoji

💚 and 💜, mostly on social, sparingly elsewhere.

Logo and colors

The CV Giving Day wordmark. Purple #522884, green #8B9529.

Logos and assets

The CV Giving Day wordmark, with a transparent background:

• CV Giving Day wordmark (SVG)
• CV Giving Day wordmark (PNG, 6000 × 1531)

For other logo files, email hello@cvgiving.org.